Platinum Jewelry is a pleasure to wear and a pleasure to create with. Platinum is more pliable than gold and as such lends itself to a variety of design options that other metals simply do not. Platinum is more durable than other metals. Platinum is stronger, wears better and lasts longer. Investing in platinum jewelry is like purchasing anything else of higher quality, you simply get more for your money when you buy platinum because it will wear better, last longer and requires less service.

Most platinum jewelry is 90 - 95% pure, whereas 18 karat gold is 75% pure and 14k gold is only 58.5% pure. All of the various alloys used to manufacture fine jewelry contain a blend of other metals, platinum simply has less. The presence of other alloys in white gold is what causes it to oxidize, face and change color over time. Because platinum is purer than gold, it doesn't fade or change color and it retains it retains a polish longer. The pure white luster of platinum reflects the true brilliance of diamonds and provides the best setting for most precious gems. The combination of platinum and yellow gold creates a perfect balance of two tonal values for people who prefer warmer tones.

< Prev