Nice Ice is different because our primary focus is not on selling you a diamond, but instead upon  providing in-depth  insight into the world of diamonds because we feel that we make better buying decisions and are more comfortable with our purchases when we better understand what we are buying.  The in-depth education provided on this site is combined with our twisted sense of humor because we believe that people learn best when they are entertained. and in truth we write just like we talk and can't imagine presenting ourselves to you any other way.

We understand that the technical aspects of buying the diamond of your dreams are (uh, boring) important, but might not be your life's ambition to live and breath for every waking moment of the day! The real reason that you are staring at this page might be because you seek a better understanding of the little rock that you're about to plunk down a few months salary for. You might be seeking answers to the questions you hear inside of your head, such as: What are the tricks of the trade? What trade-off's for carat weight, color and clarity make sense? What is the importance of Cut as it pertains to light return?  Wait... What is light return with regards to a diamond?  What isn't your local trusted jeweler telling you? And a whole lot more!

This site contains a wealth of articles and tutorials which are intended to answer all of your diamond related questions and address any concerns which you might have about buying a diamond online or in-person.  While our in-depth selection process  certainly makes it possible to buy a diamond of exceptional beauty from this web site without knowing anything about diamonds, we hope to engage you in our adventure through the magical world of ideal cut diamonds!

Assuming that you didn't fall into this web site by a random click of the mouse, the odds are that you are vaguely familiar with the 4C's of diamond grading and found Nice Ice by searching for specific keywords related to Ideal Cut Diamonds, Diamond Visual Performance, Diamond Cut Performance or perhaps Diamond Cut Precision.  Nice Ice is a "house of ideal" and we specialize in the procurement of round brilliant and princess ideal cut diamonds on behalf of our clients.  We believe that our selection criteria and evaluation process is second to none.

Practically every jewelry store in the world provides some sort of basic, glossed over pamphlet discussing Cut, Color, Clarity and Carat Weight. Many consumers are mislead into believing that the 1st C: Cut refers to the Shape of the diamond, such as Round Brilliant, Princess Cut, Asscher, Cut, Marquise Brilliant, Pear Shape, Oval Brilliant, Trillion Cut, Radiant Cut, etc. however the first and most important of the 4C's is Cut and not Shape because the fact is that 98% of the beauty of a diamond is controlled by its Cut.