Lazare Kaplan is one of the original producers of ideal cut diamonds and in many ways we owe them a debt of gratitude for the amount of recognition given to ideal cut diamonds in the world market. We believe the advertising budget of Lazare Kaplan to be second to none because they seem to be the name of names in the world of ideal cut diamonds... Long live the dynasty created by Lazare Kaplan or LK for those of you who prefer something shorter... It is our understanding that it was Lazare Kaplan and Keppie Kieger who started producing ideal cut diamonds as we know them today more than twenty years ago... We do not sell the Lazare Kaplan brand of ideal cut diamond because we do not think that they are better than the ideal cut diamonds produced by other cutting companies that sell their product for less... Rather than focus on the Lazare Kaplan brand name, we prefer to focus on quality and hand select our inventory of ideal cut diamonds based on the individual characteristics of each diamond... No doubt that Lazare Kaplan produces a fabulous product, we just don't want to pay for the Lazare Kaplan advertising budget in the form of higher prices... Make the decision for yourself, visit your local Lazare Kaplan authorized retailer and get your best price for a Lazare Kaplan diamond... Then visit our Private Reserve and locate a comparable diamond... Look at the proportions... And pay close attention to the polish and symmetry of our diamonds, it's always GIA Excellent or AGS Ideal, never GIA Very Good as many of the Lazare Kaplan diamonds are... Do you see a difference other than price? If you need the Lazare Kaplan label on the diamond you buy, then buy a Lazare Kaplan diamond... As we've stated, it's a great stone... But if you can live without the Lazare Kaplan name and merely want a comparable ideal cut diamond, then we suggest you go with one of ours... Again, we tip our hats to good ol' Lazare Kaplan for creating the market so many years ago... But for those of you who prefer not to pay for the Lazare Kaplan name, we understand perfectly.
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