Hearts on Fire is a brand of ideal cut diamonds that exhibit a pattern of hearts and arrows similar to the generic non-branded Hearts & Arrows diamonds listed in our Private Reserve. Hearts on Fire Diamonds are marketed by Di-Star Diamond Company of Boston. We used to be an authorized Hearts on Fire Diamond retailer, but conditions arose whereby we mutually decided to end our marketing relationship... Diamonds that exhibit various patterns of hearts and arrows are currently being marketed under a variety of brand names including Hearts on Fire, A Cut Above, The Love Diamond, etc. but we prefer to sell such diamonds under the generic industry name of Hearts & Arrows and to not be held to various price structures "suggested" (strongly) by those companies... We have yet to see a visible difference between a Hearts on Fire Diamond and one of our own, but the difference in price is quite apparent. Don't take our word for it however, visit your local Hearts on Fire authorized retailer and take a look at their diamond... View the Hearts on Fire stone through their version of the Gems Fantasy Scope and then look at the picture of the actual pattern displayed for each Hearts & Arrows diamond in our inventory... Can you see a difference between the Hearts on Fire diamond and ours? Other than price? Select the one with the better pattern and better price... Or go with the one that seems like the better value... Quality doesn't have to be tied to a brand name... Hearts on Fire is a very good brand of Hearts & Arrows diamond... But it costs serious money to create a brand name like Hearts on Fire... Do you really want to pay more for a diamond just so that Hearts on Fire can create market recognition for their name? Does it get you a bigger diamond? A better diamond? We don't think so, but you should buy the Hearts on Fire diamond if it makes sense... Buy our Hearts & Arrows non-branded diamond if it is the better value... Forget about the hype, the tra-la-la video, and the slick emotional advertising... Tell the Hearts on Fire sales person to zip-it so you can concentrate... zip-it... zip-it... zip... ZIP!!! And look at the diamonds... The proportions... The crispness and consistency of the pattern... Hearts on Fire... Our Hearts & Arrows... Hearts on Fire... Our Hearts & Arrows... Then buy the one that makes sense for your particular situation... We'll send out a Gems Fantasy Scope when you order one of our Hearts & Arrows diamonds so you'll be able to compare it to the Hearts on Fire diamond... Take it into the store for all we care... Have fun and remember to tell the Hearts on Fire sales person to zip-it! 'cuz the odds are that he's been brainwashed by watching that tra-la-la Hearts on Fire sales video a few hundred times too often...
More information on Hearts & Arrows Diamonds
Hearts on Fire, A Cut Above, The Love Diamond are the respected trademarks of those companies.