Diamond prices... Two words that leave most people completely perplexed simply because the diamond trade has made it practically impossible for the diamond buying public to get a grasp on how diamond prices are created, maintained, and controlled. In reality, understanding diamond prices is not that difficult... You just need a starting place that is clearly defined... Our Diamond Price Guides are a good beginning. Each issue of the Nice Ice Pre-Profit Diamond Cost Report clearly defines the estimated wholesale cost of round brilliant cut diamonds so that you will have a better idea of how much your local jeweler paid for the diamond he is offering you... Armed with this concise information, you will be able to determine whether you are paying a fair price for the diamond you are considering or whether the diamond prices being offered by your local jeweler are beyond reason... Wholesale, retail, or unbelievable, diamond prices can be understood... As a broker of round brilliant ideal cut diamonds, we believe our diamond prices to be quite reasonable... Rather than operate on high retail margins of 300% we add a reasonable flat profit on to each diamond that we sell regardless of color, clarity or carat weight... We're not saying that we're wholesale, but our diamond prices are quite close... Wholesale + Brokers Fee = Phenominal Diamond Prices! Visit our Private Reserve to see the ideal cut diamonds currently for sale... Or click on the link below...