You're kidding, right? The premise behind this question is great. You want us to send the diamond to you before you purchase it because you're afraid that we might not be legitimate and might not send you the diamond that you've paid for. Right?

Here's the kicker. We've been in business since 1979 and have been selling diamonds via the internet since 1997. We're pretty easy to check out with a little due diligence. You on the other hand, well you could be a 14 year old holed up in your parents basement with a list of stolen credit cards that you bought from some other kid who is operating out of his parents basement in Siberia.

With the premise of this question in mind, but with the twist of "if you were us" would you send a diamond out to some guy off of the internet without receiving payment for it? Did you happen to see the episode of Grey's Anatomy where the guy's "hot date" that he met off of the internet came to his house and just happened to "borrow" his Porsche 911 which was later found completely stripped? We realize that you're an honest person, but the fact of the matter is that there are a lot of people out there who aren't. So since we're easily verified as a member of the trade in good standing and we've been conducting business in this glass fish tank world of the internet since 1997 and have an excellent reputation intact, we're going to stick to our policy of only shipping diamonds upon receipt of payment.

If you are still nervous about buying a diamond from us sight unseen after reviewing the terms and conditions of our 100% Satisfaction Guarantee & Full Refund Policy, we recommend verifying our good standing within the industry by reviewing the Customer Testimonials available from the various sites we rely on to monitor our on-line transactions like The Public Eye and the The Better Business Bureau, Epinions, or by contacting The Jewelers Vigilance Committee.

If after reading all about other peoples experiences with us, the thought of sending money out into cyber space for a diamond you haven't seen still makes you itch, then you might consider asking us to send the diamond to an Independent GIA Graduate Gemologist Appraiser to have the characteristics of the diamond verified prior to purchasing it. Please note that round trip Fed Ex priority shipping, handling and insurance charges apply and must be paid for in advance. All shipping, handling and insurance charges are non-refundable.

You could always call our bank and inquire as to whether anybody has ever complained about not receiving what they purchased after initiating a wire transfer, they might be up on that one. It's called Interstate Wire Fraud. Our favorite story to date about "being checked out" involved a Police Detective from another state who called the local police department to ask whether we exist. As it happens, we used to sit across from the Police Chief at a business luncheon that we attended every Wednesday, it made for quite the topic of conversation at lunch. Do we blame her for conducting her due diligence? Heck no, remember we're as paranoid and cynical as you are!