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The article Fast Track to Visual Performance found in the Education section of the web site discusses how to select a diamond for maximum visual performance.
We believe that visual performance is the most important consideration when purchasing a diamond, after all what is the point of buying a diamond that exhibits less brilliance, dispersion and scintillation than other diamonds of the same shape? To achieve our goal of selecting high performance diamonds for our clients, we begin by focusing on the proportions of the diamond as outlined in the article and believe that this is 90% of the challenge. The next area of concern revolves around the type of inclusions located within the diamond; the size and extent of those inclusions; and the impact of those inclusions whether in terms of visual impact or (potential) impact upon the durability of the diamond. The tutorial pertaining to Clarity Characteristics found within the Education section of the web site will address this topic in-depth and assist you with determining what we consider to be acceptable in terms of inclusions and what you are willing to consider within the diamond you select.
Carat weight, Color and Clarity are also discussed within the Education section of the web site in detail. We tend to focus on the Cut quality of the diamond first; the Color second; Clarity third; and then Carat Weight because we believe that most people appreciate the visual properties of a diamond (brilliance, dispersion, scintillation) before they are able to detect the subtle differences of clarity or color. Obviously an untrained individual will be able to visually distinguish between a diamond weighing a half carat diamond and a one carat diamond if they are side-by-side since the half carat diamond will have an outside diameter in the range of 5.2 millimeters and the one carat diamond will have an outside diameter in the range of 6.50 millimeters if both diamonds are ideal cut round brilliants. However the difference that people can see in diamonds viewed from across the room is visual performance, not carat weight, color or clarity. Thus we consider Carat Weight to be the least important characteristic of a diamond to be considered during the selection process.
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