The Private Reserve
Ideal Cut Diamonds
In-Stock & Available:
Diamond Inventory

Ideal Cut Classifications
AGS Ideal 0 Cut
AGS-000/Triple 0 defined
Eighternity Diamonds
GIA Excellent / Ideal
Hearts & Arrows Ideals
Just Plain "Ideal"
The Ideal Differences

Fancy Shape Desc.
Asscher Cut Diamonds
Cushion Cut Diamonds
Princess Cut Diamonds

Private Reserve Terms:
Glossary of Terms
Inventory Introduction
No Sales Tax!    0.00%

Engagement Rings:
Overview of Styles
Tiffany Solitaires
Gold Solitaires
Platinum Solitaires
Knife Edge Solitaires
Cathedral Solitaires
Comfort Fit Solitaires
Half Round Bands
3 Stone Rings (DeBeers)
3 Stone Rings (Fancy)
Anniversary Rings
Eternity Rings

Designer Collection:
Designs by Tacori
Designs by D. Vatche
Designs by Viachi

Jewelry For Sale:
Diamond Earrings
Pearls
Colored Gems
Fashion Jewelry

Diamond Grading
The Expanded 4C^s
1. Cut = Light Return
2. Color
3. Clarity
4. Carat Weight
Clarity Characteristics
Degrees of Magnification
Diamond Grading Tools
Evaluating A Diamond
Fast Track to Brilliance
FireScope™
Fluorescence
Gem Ex Brilliance Scope
Grading for Real People
Holloway Cut Advisor
Polish
Proportions
Proportions Analysis
Sarin DiaMension
Symmetry
SymmetriScope™
The 60/60 Farce
Tolkowsky Range

Buyer Beware!
Chipped Diamonds
"Empty House Listers"
Re-Cut Diamonds
Secret Stuff
Treated Diamonds
When is "Ideal" not?

Diamond Price Tools
Paid Report Access
A word about pricing...
What is the "Rap Trap"?
What is Ho-Ho-Wholesale
What is a Site Sale?

Independent Laboratories
The GIA vs. the AGS

Important Stuff
100% Satisfaction Guarantee
0.00% Sales Tax!  Oh yea!
FAQ's or Fiction
Find an Appraiser
Kimberly Diamond Act
Ordering Information
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Time Zone 101
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What Do I Do Next?

Who Are These Nuts?
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What is a "Site Sale" and when do they occur?

Simply put, a "site sale" is the term used by the industry to refer to when the DeBeers Diamond Trading Company (DTC) offers uncut diamond rough for sale to a specific list of diamond manufacturers.  These manufacturers are the "cutters" who produce the diamonds that we offer for sale on our Private Reserve. The diamond manufacturers authorized by The DTC to buy diamond rough at the site sales are known as "site holders".  At the beginning of 2003 there were approximately one hundred site holders authorized to buy diamond rough from DeBeers, however the DTC changed their marketing strategy in June of 2003 and initiated their "Supplier of Choice" (SOC) program.  The DTC revoked the charter of many of the site holders and the actual number of  SOC Site Holders is presently unknown.  Over the years, the number of site holders has varied from approximately fifty to one hundred companies.

Site Sales occur about every five weeks and at that time The DTC releases diamond rough into the market.  The DTC controls the amount of diamond rough that is released and the type of diamond rough that is released in an attempt to maintain the stability of diamond prices.  This is why there are times when there is an abundance of certain carat weights and combinations of color and clarity and other times when those goods are scarce.  If you are experiencing difficulty finding the diamond of your dreams, there is the possibility that The DTC will release the diamond rough that is needed to produce the diamond you are looking for at their next site sale, or it may not be released for several months...  Because we prefer to opt on the side of optimism, the Site Sale schedule 2004 is listed below, however we would like those of you infected with Terminal Optimism to grasp these very important concepts:

• Less than 1/10th of 1% of a million round brilliant diamonds produced will have zero ideal cut proportions!
   

• There will NOT be a site sale during the months of May or December of 2004.  For those of you planning a December or New Years engagement, this means that the October site sale is the last opportunity for the diamond you have been waiting for to reach the market by mid-December...  The diamond rough released at the November site sale will not really reach the open market until the beginning of February 2005.  Thus availability is essentially limited to "stock on hand" for the months of November, December and January...

Once the Suppliers of Choice complete their transaction with The DTC, the diamond rough will be transported to their manufacturing facilities via armored transport.  Once the diamond rough arrives at the cutting facility, it will be sorted to determine how best to use each piece of the rough to maximize the yield and profit from each piece...  Then the cutting process begins...  Several weeks later, the finished diamonds will be sent to the various diamond grading laboratories for grading and then the process of selling the diamonds to vendors like ourselves begins...  From start to finish, it will take about eight weeks for the new diamond production to reach the public market.

January: Monday 12th to Friday 16th

February: Monday 16th to Friday 20th

March: Monday 22nd to Friday 26th

April: Monday 26th to Friday 30th

May: no sale scheduled.  The five week schedule for the site sales happens to fall within the Spring Bank Holiday in the United Kingdom where The DTC is located...

June: Tuesday 1st to Friday 4th

July: Monday 5th to Friday 9th

August: Monday 16th to Friday 20th

September: Monday 20th to Friday 24th

October: Monday 25th to Friday 29th

November: Monday 29th to Friday 3rd

December: no sale scheduled.  Most of the diamond manufacturers will stop production in the middle of the month and will not re-open until the middle of January so that they may spend the holidays with their families.